Parker LePla | Online Brand EX
Determine strategies that help your audiences engage
with your brand.
Website Strategy
Deliver your brand promise online by designing and developing an engaging Web experience.
What do you want your audiences to say about your brand when they visit your website? By applying research, analytics, user modeling and experience mapping to strategy and content development, we can help you design a web experience that satisfies, engages and builds loyalty.
Social Brand Strategy
Facilitate a deep and lasting dialogue around your brand.
Where do your customers and employees congregate and how can you get them talking with and about you? The conversation about your brand has already started. Through research and analysis of social environments and your audiences, we can help you find the best way to join, understand, and influence your brand's social community.
Discovery Strategy
Optimize your brand's discoverability online.
How do you make web analytics actionable? We go beyond algorithmic analytics and analyze visitor behavior with an eye to building stronger brand relationships through discoverability. Then, we help you develop keyword and content strategies that define and reveal your brand for your audiences.
Build and deliver an online presence that fulfills
your brand promise.
Design
Demonstrate your brand through visual and experiential design.
How do you translate your brand into a fully realized experience? With the detailed strategy blueprint from our Online Brand EX Strategy work, we then design the key components of your online experience, from the visual through the tactile.
Content Development
Deepen engagement by delivering content that satisfies and engages.
How do you capture and engage your audiences and keep them coming back? Content is king in the online environment — it's what attracts and retains audiences. We can help you develop compelling content, including custom applications that ensure your online experience embodies your brand.
Technical Development
Ensure delivery of an online experience that works the way your users do.
How do you ensure implementation of an online experience that's faithful to your brand and your audience? We help you prototype, build, monitor and adjust your online presence to realize the strategy you have set.
Manage your brand's performance through actionable insight.
Brand and Trend Monitoring
Understand and listen to your audience.
Who is your audience and how do they feel about your brand? We help you identify, segment and measure your audience and your competitive landscape by monitoring mentions, sentiment and behavior so you can ensure your next step is the right one.
Implement strategies scaled to suit your needs and means.
· Customized Website Strategy
· Small Business Taglinks
· Online Brand Optimizer
· Hourly Consulting